STP process implementation
Introducing the services
In today’s competitive markets, customers make informed purchasing decisions with awareness and knowledge. Therefore, companies that better understand the needs and expectations of customers and develop their marketing plans based on will be successful. In the marketing process, paying attention to the main stages of this process, such as market segmentation, targeting and positioning, increases the company’s ability to meet the needs and expectations of customers. Due to the importance of these steps (market segmentation, targeting and positioning) which is called STP for short, DOTAAK industrial marketing company has addressed them and has been able to implement a scientific, research and practical model for different companies.
Description of services
1- Market segmentation
Market segmentation is one of the most important steps in the marketing process that marketers use to gain new markets and thus better sales. Doing market segmentation based on the DOTAAK Group model has the following advantages:
• Applicability of this method for any B2B activity
• Use of organizational criteria in market segmentation such as organization specifications, product specifications and specifications of the Decision Making Unit (DMU)
• Develop more detailed marketing plans, product development, and estimate potential benefits and future losses
• Identify all the sectors in which the company can operate in the future and now
2- Targeting
After determining all the sections, it is time to determine the target market of company. Because the company cannot cover all segments of the market, it is necessary to select one or more segments of the market as the target market. This stage of the marketing process is very sensitive and important because by choosing the wrong part of the market, all the goals, plans, strategies of the company etc. will be in vain and the result will be a waste of company capital. In this regard, DOTAAK Company, with awareness of the sensitivity of sector selection, has implemented research and operational models in various industries such as welded steel and polyethylene fittings, hot and cold insulation, casting, metal structures, etc. this plan has the following benefits for organizations:
• Selecting the appropriate market section based on capability, profitability, and managers’ preferences and…
• Improving the interaction and behaviors of sales forces with the customer’s decision making unit in each market segment
• Differentiate marketing offers for each target market
• Understand the needs and expectations of customers in each target market and change the product and service based on customer needs
• Develop custom marketing plans based on each target market
• The company focuses on selected segments
• Choosing the right strategies in the sales process
3- Positioning
After determining the target market, we must seek to design a unique position for marketing proposals and the company’s brand in the minds of target market customers. The purpose of positioning is to occupy a good place in the minds of the target customers to get more attention. Proper positioning makes customers prefer a supplier to other suppliers in their purchasing decisions. Many people mistakenly think that positioning is a tactic for sales, while it is one of the main strategies of the company. Clearly, positioning deals with the fact that what are the customers’ perceptions about the company, brand and product.
Positioning is important for two reasons:
• Positioning is related to marketing mix (4P).
• Proper positioning is central to the development of a company’s marketing strategies.
DOTAAK offers positioning services in three different forms:
• Company positioning
• Product positioning
• Brand positioning
How can we use your services?
Through this link, you can call our numbers and then our colleagues will guide you or fill out the form below so that our colleagues can contact you.
یا فرم زیر را پر کنید تا همکاران ما با شما تماس بگیرند.
Have you implemented the process of market segmentation, targeting and positioning for the company?
How to implement this process?
Execution of this process from the beginning to the end is done by us and based on a specific plan designed by us.
For us as a company with a long history of running STP, can it help us in sales and marketing?
Yes, we have implemented this process for many companies that have a long history in the industry and due to the traditional attitude have not been able to identify their target markets well and have a high market share, but after implementing this plan, they have been able to do so. Achieve significant success.
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